Colour in Branding and Advertising

This event featured talks from Mandy Baker (www.sailcreative.co.uk), Michael Owen (www.alwayswearred.com), and Karen Haller (www.karenhaller.co.uk), one of our sponsors.Mandy began the evening with a talk about the importance of colour in designing a logo and a brand more generally, pointing out that colour can drastically change how a word or image is interpreted. Mandy went on to talk about a project that Sail Creative recently completed, designing the brand for a North East festival celebrating local women.  Specifically, Mandy discussed how Sail Creative explored the social connotations of the colour pink when designing the brand.Michael, who recently founded a luxury men’s accessories brand called Always Wear Red, was up next and told the audience how a brand with global ambition is pinning everything on the physiological and psychological aspects of a single colour.Finally, Karen explained how companies can use the power of colour to draw people to their brand and shared insights into how colour alone can attract or repel customers.